In today's globalized business environment, the ability to communicate in multiple languages has become increasingly important for companies looking to expand their reach, and build relationships with customers and partners around the world. As a result, many companies are now investing in language learning training programs for their employees. But why is this investment worth it?
One of the most apparent benefits of language learning training is improved communication with customers and partners who speak different languages. This can lead to increased sales and better customer service, as well as improved relationships with international partners. According to the Harvard business review, 72.4% of consumers said they would be more likely to buy a product with information in their own language (1). David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees. (2).
In addition to improving communication, language learning training can also help employees better understand and navigate different cultures. This is particularly important for companies that operate in multiple countries or regions, as it can help employees avoid cultural faux pas and build stronger relationships with their international colleagues and customers. The Drops app includes culture-specific topics in 47+ languages.
In today's business environment, companies that can communicate effectively in multiple languages have a distinct competitive advantage over those that can't. This is particularly true for companies that operate in industries with a lot of international competition, such as technology and manufacturing.
For employees, language training can open up new career opportunities. Speaking multiple languages can make an employee more valuable to their current employer, helping them make connections that might’ve otherwise been missed. According to the The European Data Journalism Network, 35% of Europeans aged 25-64 being bilingual (3). In industries such as customer service, it is often necessary to be able to communicate with customers in their native language. This is especially true for companies that operate in multiple countries or have a diverse customer base. Bilingual employees are well-suited for these roles as they can provide service in multiple languages.
Finally, language learning training can have cognitive benefits for employees. Studies have shown that learning a new language can improve memory, concentration and problem-solving skills.
In conclusion, investing in employee language learning training can bring multiple benefits to companies and employees. It can improve communication, cultural awareness, and competitive advantage, open up new career opportunities and bring cognitive benefits.
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Chelsea Roden (she/they) is the Head of Learning Content at Drops where they develop and curate courses in 46 languages. Previously she worked in educational publishing and taught language and writing courses. They’re currently based in Germany.
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